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Argot is an agency that connects Fintech, DeFi, and Web3-oriented businesses with their tribes by providing actionable and measurable brand strategies that show your personality, build trust and awareness, and demonstrate the value you offer through informative and engaging content.
We believe in tribal marketing, an idea that a target audience should be based on a segmented group that shares a set of common worldviews that align with your own to form a naturally deep connection.
We find your smallest viable market, provide them with content that resonates with their values and solves important needs, and position you as the likable expert they can trust.
We help you continually nurture these relationships, develop them into brand advocates, and grow your tribe to its fullest potential.
Starting Premise:
Committed, creative people can change the world, but not everyone will buy in. Rather than chase everyone, it is better to focus on those who will embrace the change you offer and make them your brand advocates.
Second Premise:
People want solutions to their needs and their wants that come with stories they can believe in and resonate with their values.
Third Premise:
To remain competitive it is critical to gather information on your market and be positioned to quickly adapt.
The Approach:
Thoroughly understand who it is you are looking for, where to find them, what their needs wants, and concerns are, the culture they operate in, and the language they speak.
Make your message clear, easy to spread, and useful. Show you have integrity and concern, that you can be trusted, be open and transparent, and offer value that is hard to ignore.
Periodically review strategy and data, adjust content as needed to stay ahead of the rest.
In the end, SUCCESS is the product of passionate service to those who place their trust in you, helping them become their best selves.
1- INITIAL STRATEGY
Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
2- THE LAUNCH PAD
Quickly build a website that looks and performs better than what you have today, but is not a final product. Rather, your Launch Pad is the foundation on which to build and optimize from.
3- CONTINUOUS IMPROVEMENT
With a launch pad site live and collecting data, you can start identifying the high-impact actions you can take to grow your business.
Web3 is a community-oriented space where members work together to achieve their goals. Argot embraces this community-oriented ethos and seeks partners dedicated to collaborative growth. We are in this for the long haul, and we hope that you will join us at the forefront developing the potential of the Web3 space.
We value relationships. When you are a part of our tribe, we strive to serve you with excellence and earn your trust. we never take that for granted. Good relationships are also fun relationships, and to that end we also bring our friendly nature and great sense of humor to each point of contact.
Be present. Be humble. Be useful. Make change. These simple principles guide our business. Hopefully, on some level, they guide yours too.
Dr. Scott Kasten
Founder and Managing Director
Scott is the founder and Managing Director of Argot LLC. He has a passion for developing creative and strategic thinking for web3 brands. Scott is excited about the potential web3 holds and seeks to be at the forefront of advancing web3 awareness and its many innovative use cases.
He holds a law degree (J.D.) with a focus on corporate and international law and previously served as in-house counsel for a major financial services firm. Scott also has a PhD in business history from Johns Hopkins University and has written about the financial, marketing and branding aspects of Major League Baseball.
Scott is a member of the Blockchain Council and 101 Blockchains and is a Certified NFT Professional (CNFTP).
Welcome to argot
Thanks for stopping by to read more about Argot!
We create strategies and stories that harness the power of tribal marketing to build your brand’s reach and reputation.
Tribal marketing is powerful because we start with a focus on your “tribe”, that group who is naturally responsive to what you have to offer. Through engaging community management we convert your tribe members into raging fans and brand ambassadors.
We offer content that is informative, entertaining, and personalized, backed by critical research and reflective of your voice and personality.
Come partner with us and together we’ll chart new levels of web3 success.
Reach out to us today and get a complimentary business review and consultation.